Adam Greco is one of the leaders of the analytics industry. As one of the earliest customers and employees at Omniture, he has helped thousands of organizations improve their digital properties through the use of data. Adam has blogged extensively about analytics and authored the preeminent book on Adobe Analytics. Adam has served as a board member to several analytics organizations and has won several awards from the Digital Analytics Association. Adam is currently a product evangelist for Amplitude where he helps leading organizations strategize around using data to accelerate growth.