During my 30 years business and supply chain experience in the sporting goods industry I was continuously driven by my curiosity and my ambitions to learn and develop myself to fully understand the E2E dependencies and complexities of our business. As Supply Chain and Business Expert acting as Global VP for Supply Chain management in Amer Sports for all our various brands I gained experience in entrepreneurial and high-growth environments that are changing rapidly. Change Management is one of my personal strongest assets while steering projects with a vision to drive for operational excellence. For me a challenge is always an opportunity to improve and in our todays world we all need to make the important step into digitalization, using AI, cognitive automation and far more, what we are not yet aware off. It´s time to make these changes happen, it´s time to change our mindset, it´s time to trust data. Gundl Herzog